Learn more by exploring our how-to guides and other resources

Based on six years of program experience, Partnering for Innovation has created resources to help private sector partners learn from our 50 partnerships in 17 countries. Use these materials to discover how the Partnering for Innovation approach can strengthen your work.

Understanding Your Customer

Commercializing a new product and entering a market requires strategic methodology. This section has resources for private sector partners looking for a targeted marketing approach to reach their smallholder farmer customers.


Commercializing Innovative Technologies

Learn more about the challenges and successful approaches to commercializing new seed varieties and technical and financial guidelines for setting up low cost drip irrigation systems to smallholder farmers. This section will help you understand market systems and provide ideas for partnerships for commercializing innovative technologies.

Developing a Strategic Plan

Once you understand your customers’ needs, the next step is to develop a plan to communicate your value proposition and market your product. This section has resources to define your value proposition and develop a plan for your business.


Research to Commercialization

How does an innovation go from the lab to the marketplace? Based on our in-field experience with companies commercializing agriculture technologies, learn how agricultural research can more effectively be introduced into commercial markets.

Prepare Your Company for Investment

Looking for an extra push to achieve your company’s financial objectives? This section has investor readiness resources and recommendations to help you secure funding to meet your company’s financial goals.


Practitioner’s Guide

This guide provides a detailed roadmap for developing and managing successful shared-value partnerships with private-sector businesses using an approach based on Partnering for Innovation’s six years of experience.