Bayer Ukraine and the International Finance Corporation
Partnership period: October 2015 – September 2017
ACHIEVEMENTS: More than 840 sales representatives and 6,000 farmers were trained during the program partnership, resulting in a 10 percent increase in distributor sales and an 8 percent increase in Bayer Ukraine sales.
PURPOSE: Provide small- and medium-size farms with information about good farm management practices so they can effectively use quality inputs.
APPROACH: Bayer and the International Finance Corporation designed, field-tested, and implemented 11 training modules for improved agribusiness practices in human resources, precision farming, and financial management for small- and medium-size farmers. Twenty agricultural distribution partners provided training. By working through its distributor network, Bayer was able to reach thousands more farmers than it could using its own staff. Through this process, Bayer also gained a better understanding of its customers’ needs.