Bayer Ukraine and the International Finance Corporation
Partnership period: October 2015 – September 2017
ACHIEVEMENTS: More than 840 sales representatives and 6,000 farmers were trained during the program partnership, resulting in a 10 percent increase in distributor sales and an 8 percent increase in Bayer Ukraine sales.
PURPOSE: Provide small and medium-size farms with information about good farm management practices so they can effectively use quality inputs.
APPROACH: Bayer and the International Finance Corporation designed, field-tested, and implemented 11 training modules for improved agribusiness practices in human resources, precision farming, and financial management for small and medium-size farmers. Twenty agricultural distribution partners provided training. By working through its distributor network, Bayer was able to gain a better understanding of its customers’ needs and reach thousands more farmers than it could using its own staff.