Developing a Strategic Plan


Once you understand your customers needs, the next step is to develop a plan to communicate your value proposition and market your product. This section has resources to define your value proposition and develop a plan for your business.

Defining and Communicating a Value Proposition

This guide provides both, the theory and practice, for successfully introducing new products to markets. It will help you access difficult-to-find information, educate your customer on your value proposition, and explore financing options.


Strategic Plan

This template will help you map your company’s overview, market opportunities, market potential, and business model to help you present a strategic plan to potential investors. Here is an example of a strategic plan.

Strategic Plan Workbook

This workbook will guide you in the development of a thoughtful plan that is clear, concise, and operational plan for your business. It will help you identify key priorities, establish agreement around intended outcomes/results, and determine needed resources.

Agribusiness Planner

This workbook will help you design a strategy to assist companies entering the smallholder farmer market with products for sale to forecast revenues and costs for a three-year period.

Use the Agribusiness Planner Excel as a companion resource.