Developing a Strategic Plan


Once you understand your customers needs, the next step is to develop a plan to communicate your value proposition and market your product. This section has resources to define your value proposition and develop a plan for your business.

Defining and Communicating a Value Proposition

This guide provides both, the theory and practice, for successfully introducing new products to markets. It will help you access difficult-to-find information, educate your customer on your value proposition, and explore financing options.

Strategic Plan Workbook

This workbook will guide you in the development of a thoughtful plan that is clear, concise, and operational plan for your business. It will help you identify key priorities, establish agreement around intended outcomes/results, and determine needed resources.

Agribusiness Planner

This workbook will help you design a strategy to assist companies entering the smallholder farmer market with products for sale to forecast revenues and costs for a three-year period.

Use the Agribusiness Planner Excel as a companion resource.