Developing a Strategic Plan
Once you understand your customers needs, the next step is to develop a plan to communicate your value proposition and market your product. This section has resources to define your value proposition and develop a plan for your business.
This guide provides both, the theory and practice, for successfully introducing new products to markets. It will help you access difficult-to-find information, educate your customer on your value proposition, and explore financing options.
This workbook will guide you in the development of a thoughtful plan that is clear, concise, and operational plan for your business. It will help you identify key priorities, establish agreement around intended outcomes/results, and determine needed resources.