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Netafim, with Amiran Kenya Ltd.

Partnership period: September 2013 – March 2016

Countries: Kenya

ACHIEVEMENTS: Netafim sold drip irrigation kits to 524 farmers for $406,157 during the program partnership.

PURPOSE: Sell smallholder farmers the Family Drip System, a comprehensive gravity-based drip irrigation system in sizes of 250 and 500 square meters as well as 1 acre.

APPROACH: To make the system affordable, Netafim worked with financial advisory firm Connexus to develop an innovation loan product to be offered through commercial bank partners. The product offered current market rates, but with a three-month grace period, a cash flow rather than collateral-based system, and a 50 percent loan balance buy-back guarantee from Amiran. To ensure that customers were able to maintain and optimize their new drip irrigation systems, Netafim established a call center to provide customized after-sale technical support.