Learn more by exploring our how-to guides and other resources.

Based on six years of program experience, Partnering for Innovation has created resources to help private sector partners learn from our 50 partnerships in 17 countries. Use these materials to discover how the Partnering for Innovation approach can strengthen your work.

    Drip Irrigation in Smallholder Markets: A Cross-Partnership Study      This study compares the approaches, successes, and challenges of Partnering for Innovation’s three private sector partnerships to commercialize drip irrigation systems in smallholder markets. It also includes a case study of a similar development project, the Tanzania Agriculture Productivity Program. The study examines each of the profiled companies’ distinct approaches to entering the smallholder market, providing valuable information for both the private and development sectors.

Drip Irrigation in Smallholder Markets: A Cross-Partnership Study

This study compares the approaches, successes, and challenges of Partnering for Innovation’s three private sector partnerships to commercialize drip irrigation systems in smallholder markets. It also includes a case study of a similar development project, the Tanzania Agriculture Productivity Program. The study examines each of the profiled companies’ distinct approaches to entering the smallholder market, providing valuable information for both the private and development sectors.

 
    Metrics for Marketing Blog Series, Part 1: Last Mile Marketing      Discover how understanding your customers can help you expand your business into smallholder markets.

Metrics for Marketing Blog Series, Part 1: Last Mile Marketing

Discover how understanding your customers can help you expand your business into smallholder markets.

    Success Factors for Commercializing Agricultural Research: Companion Guide for the Private Sector      This   guide is intended for businesses working with or interested in working with research institutions to commercialize agricultural research. It lays out how businesses can contribute to the success of research commercialization projects.                   

Success Factors for Commercializing Agricultural Research: Companion Guide for the Private Sector

This guide is intended for businesses working with or interested in working with research institutions to commercialize agricultural research. It lays out how businesses can contribute to the success of research commercialization projects.

 

 

 

 

 
    Metrics for Marketing Blog Series, Part 2: Segmenting Your Last Mile Market      Get to know your market by creating customer surveys.

Metrics for Marketing Blog Series, Part 2: Segmenting Your Last Mile Market

Get to know your market by creating customer surveys.

    The Market for Small-Scale Drip Irrigation in East and Southern Africa: Opportunities and Challenges for Commercialization      This study examines the market for drip irrigation products for smallholder farmers in eight countries. For each country’s market, it describes the challenges and opportunities associated with the size of the smallholder market, the segments of the smallholder market that are viable for drip irrigation sales, the enabling environment and import policies, and the public and private sector stakeholders working in drip irrigation. The study provides essential information for companies considering moving into smallholder drip irrigation markets in the region, and can also be used by development practitioners working with the private sector to commercialize drip irrigation.

The Market for Small-Scale Drip Irrigation in East and Southern Africa: Opportunities and Challenges for Commercialization

This study examines the market for drip irrigation products for smallholder farmers in eight countries. For each country’s market, it describes the challenges and opportunities associated with the size of the smallholder market, the segments of the smallholder market that are viable for drip irrigation sales, the enabling environment and import policies, and the public and private sector stakeholders working in drip irrigation. The study provides essential information for companies considering moving into smallholder drip irrigation markets in the region, and can also be used by development practitioners working with the private sector to commercialize drip irrigation.

 
    Metrics for Marketing Blog Series, Part 3: Developing Personas      Gain a deeper understanding of your customers by creating profiles of distinct customer types.

Metrics for Marketing Blog Series, Part 3: Developing Personas

Gain a deeper understanding of your customers by creating profiles of distinct customer types.

    Metrics for Marketing Blog Series, Part 4: Using Personas to Target Customer Segments       Determine what distinct customer segments want and need from your products to target marketing efforts.

Metrics for Marketing Blog Series, Part 4: Using Personas to Target Customer Segments

Determine what distinct customer segments want and need from your products to target marketing efforts.

    Bringing Seeds to Market      This study distills lessons from six partnerships in Africa to inform both private sector investors and the international donor community about challenges and successful approaches to commercializing seed systems for smallholder farmers. It examines each partnership and then lays out the collective lessons learned for understanding seed market systems and operationalizing partnerships for seed technology commercialization.

Bringing Seeds to Market

This study distills lessons from six partnerships in Africa to inform both private sector investors and the international donor community about challenges and successful approaches to commercializing seed systems for smallholder farmers. It examines each partnership and then lays out the collective lessons learned for understanding seed market systems and operationalizing partnerships for seed technology commercialization.

    Who and Where Is Your Customer?      Market assessments support the business bottom line for developing successful products and services for smallholder markets. Use this step-by-step guide to conduct smallholder market assessments.

Who and Where Is Your Customer?

Market assessments support the business bottom line for developing successful products and services for smallholder markets. Use this step-by-step guide to conduct smallholder market assessments.

    Affordability and Financing Models for the Smallholder Market      Strategies for making products and services affordable can either strengthen or compromise a company’s business model. Use this guide to find strategies for helping a product or service meet smallholder market needs.

Affordability and Financing Models for the Smallholder Market

Strategies for making products and services affordable can either strengthen or compromise a company’s business model. Use this guide to find strategies for helping a product or service meet smallholder market needs.

    Untapped Markets: Reaching Women Smallholder Customers      Women are often a “missing market” that companies fail to consider as consumers, clients, entrepreneurs, and staff. This guide helps business owners build a framework for targeting women and marketing their products and services in emerging markets. It also includes links to tools and other resources.

Untapped Markets: Reaching Women Smallholder Customers

Women are often a “missing market” that companies fail to consider as consumers, clients, entrepreneurs, and staff. This guide helps business owners build a framework for targeting women and marketing their products and services in emerging markets. It also includes links to tools and other resources.

    Segmenting, Targeting, and Positioning Tool      The segmenting, targeting, and positioning (STP) tool is one of the most widely used strategic methods in modern marketing. Its emphasis on consumers’ needs is useful in creating personalized messaging when launching a product into a new market. Use the STP tool to learn about your customers and create a targeted product promotion strategy.

Segmenting, Targeting, and Positioning Tool

The segmenting, targeting, and positioning (STP) tool is one of the most widely used strategic methods in modern marketing. Its emphasis on consumers’ needs is useful in creating personalized messaging when launching a product into a new market. Use the STP tool to learn about your customers and create a targeted product promotion strategy.

    Private Sector Rural Advisory Services      This good practice note, written by Partnering for Innovation for the Global Forum for Rural Advisory Services, explores why and how private sector companies might incorporate extension services into their service offerings in smallholder farmer markets. The note includes examples of companies that are doing this, models of how this can work, and strengths and weaknesses for companies to consider when deciding whether or not to offer advisory services as part of their business operations.

Private Sector Rural Advisory Services

This good practice note, written by Partnering for Innovation for the Global Forum for Rural Advisory Services, explores why and how private sector companies might incorporate extension services into their service offerings in smallholder farmer markets. The note includes examples of companies that are doing this, models of how this can work, and strengths and weaknesses for companies to consider when deciding whether or not to offer advisory services as part of their business operations.

    Strategic Planning Workbook      This workbook can guide the development of a thoughtful, strategic business plan that is clear, concise, and operational. It is written for Feed the Future Partnering for Innovation partners, but it can be used for any business operating in smallholder markets.

Strategic Planning Workbook

This workbook can guide the development of a thoughtful, strategic business plan that is clear, concise, and operational. It is written for Feed the Future Partnering for Innovation partners, but it can be used for any business operating in smallholder markets.

    Defining and Communicating Your Value Proposition      A succinct definition of the benefits a company's product or service provides can communicate its value to potential customers. Use this guide to develop and communicate your value proposition to attract smallholder customers.

Defining and Communicating Your Value Proposition

A succinct definition of the benefits a company's product or service provides can communicate its value to potential customers. Use this guide to develop and communicate your value proposition to attract smallholder customers.