Learn more by exploring our how-to guides and other resources.

Based on six years of program experience, Partnering for Innovation has created resources to help private sector partners learn from our 50 partnerships in 17 countries. Use these materials to discover how the Partnering for Innovation approach can strengthen your work.


 
   Segmenting, Targeting, and Positioning Tool    The segmenting, targeting, and positioning (STP) tool is one of the most widely used strategic methods in modern marketing. Its emphasis on consumers’ needs is useful in creating personalized messaging when launching a product into a new market. Use the STP tool to learn about your customers and create a targeted product promotion strategy.

Segmenting, Targeting, and Positioning Tool

The segmenting, targeting, and positioning (STP) tool is one of the most widely used strategic methods in modern marketing. Its emphasis on consumers’ needs is useful in creating personalized messaging when launching a product into a new market. Use the STP tool to learn about your customers and create a targeted product promotion strategy.

 

   Success Factors for Commercializing Agricultural Research: Companion Guide for the Private Sector    This guide is intended for businesses working with or interested in working with research institutions to commercialize agricultural research. It lays out how businesses can contribute to the success of research commercialization projects.

Success Factors for Commercializing Agricultural Research: Companion Guide for the Private Sector

This guide is intended for businesses working with or interested in working with research institutions to commercialize agricultural research. It lays out how businesses can contribute to the success of research commercialization projects.

   The Market for Small-Scale Drip Irrigation in East and Southern Africa: Opportunities and Challenges for Commercialization    This study examines the market for drip irrigation products for smallholder farmers in eight countries. For each country’s market, it describes the challenges and opportunities associated with the size of the smallholder market, the segments of the smallholder market that are viable for drip irrigation sales, the enabling environment and import policies, and the public and private sector stakeholders working in drip irrigation. The study provides essential information for companies considering moving into smallholder drip irrigation markets in the region, and can also be used by development practitioners working with the private sector to commercialize drip irrigation.

The Market for Small-Scale Drip Irrigation in East and Southern Africa: Opportunities and Challenges for Commercialization

This study examines the market for drip irrigation products for smallholder farmers in eight countries. For each country’s market, it describes the challenges and opportunities associated with the size of the smallholder market, the segments of the smallholder market that are viable for drip irrigation sales, the enabling environment and import policies, and the public and private sector stakeholders working in drip irrigation. The study provides essential information for companies considering moving into smallholder drip irrigation markets in the region, and can also be used by development practitioners working with the private sector to commercialize drip irrigation.