Segmenting, Targeting, and Positioning Tool
The segmenting, targeting, and positioning (STP) tool is one of the most widely used strategic methods in modern marketing. Its emphasis on consumers’ needs is useful in creating personalized messaging when launching a product into a new market. Use the STP tool to learn about your customers and create a targeted product promotion strategy.
Discover how understanding your customers can help you expand your business into smallholder markets.
Determine what distinct customer segments want and need from your products to target marketing efforts.
Get to know your market by creating customer surveys.
Market assessments support the business bottom line for developing successful products and services for smallholder markets. Use this step-by-step guide to conduct smallholder market assessments.
Gain a deeper understanding of your customers by creating profiles of distinct customer types.
Strategies for making products and services affordable can either strengthen or compromise a company’s business model. Use this guide to find strategies for helping a product or service meet smallholder market needs.